Consumer Behavior, Global Edition by Michael R. Solomon

By Michael R. Solomon

For undergraduate and MBA classes in client behavior.


Solomon is going past the dialogue of why humans purchase issues and explores how items, providers, and intake actions give a contribution to form people’s social experiences.


This software will offer a greater instructing and studying experience—for you and your scholars. Here’s how:

  • Digital client Focus: this article keeps to spotlight and have a good time the courageous new international of electronic shopper habit.
  • Help scholars observe the Case to the Chapter’s Contents: A case examine has been extra to the top of every bankruptcy besides dialogue inquiries to aid scholars observe the case to the chapter’s contents.
  • Keep your direction present and Relevant: New examples, routines, and learn findings seem in the course of the textual content.

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